SEO Tips for New Website Owners

March 6, 2012

As a new business, how do you generate targeted consumers for your new website? SEO, search engine optimization, will increase internet users with high purchase intentions to your website using tactics that will make your site more search engine friendly. With SEO done properly, your site will become the first website users will see when they search for keywords relevant to your industry such as “Best Legal Services in Singapore”. Below are a few SEO tips for new website owners.

SEO Tip 1 : Set a budget
Operating a business website is not just about having a good looking website. Instead, the website should be easy to navigate and uses the best SEO methods to generate traffic to that website. A website budget should be divided between online marketing, design, and SEO. If you reserve half of your website’s budget for SEO and online marketing, then it will be a great investment you make in your company if done properly.

SEO Tip 2 : Research relevant keywords
Before you write your content, research a list of keywords that are most relevant to your business. You can do this by checking monthly search volume of every keyword in Google Adwords. Targeting keywords that have high search volume but also high competition may not be the best method to optimise a new website. Instead, optimise for keywords that have less competition but high purchase intention such as “Best Spa at Orchard Road”

SEO Tip 3 : Write good content
A well-written, original as well as reader-friendly content is important. Each web page, article, and blog you draft should have contents that visitors will want to read. After you have written such contents, then you can do minor edits to make it more search engine friendly.

SEO Tip 4 : Use necessary tags
The primary way search engines index each web page is through metadata. Ensure that your keywords and other information pertinent to your topic are incorporated in the most crucial meta tags. These include the title tag, the Meta description, header tags, as well as alt tags for images. Meta tags consist of valuable metadata that are not seen on your actual web pages.

SEO Tip 5 : Links
Linking pages within your website and also to other relevant websites is a great way to generate traffic to your website. For instance, if you have just started a landscaping business, you will want to be linked to sites that do landscaping. Probably a landscaping equipment site, a wholesale plant website, or on sites that list jobs for landscapers, etc.

For more details on how to carry out each step, return to our blog for future updates!

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